Design and develop a media launch campaign to promote their new summer product range using the tag-line "Make More of Summer".
We sourced and designed a vintage food truck in the Lidl summer branding. We then created menus based on their product offerings and developed packaging all in keeping with their summer theme. We then coordinated and executed a week of PR drops to the top media journalists in Ireland and Northern Ireland. Due to the success of the campaign, Lidl have decided to roll out the campaign for food sampling at store level for the summer months, as well as executing Virgin Media campaigns.
Various locations throughout Dublin and the wider Leinster region, as well as Northern Ireland.